At Morning Star, we consistently strive to improve quality, increase efficiency, expand our operations, and create sustainable pricing through new and innovative technology, economies of scale, and vertical integration. Morning Star supplies around 10% of the world’s ingredient tomato products, and has an average tomato paste production capacity that is three times that of the balance of the California industry. Our high level of innovation in vertically integrated operations allows us to identify and control costs, and pass these benefits on to our customers.