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CHRIS RUFER SPEAKS ON THE NEXT INNOVATIONS IN TOMATO PROCESSING

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15th World Processing Tomato Congress Session:
Technology and Innovation in the Tomato Processing Industry

During the 15th World Processing Tomato Congress in June 2024, Chris Rufer of The Morning Star Company discussed his views on future innovations in tomato processing. He addressed several topics such as the future of processing tomato seeds, transplanting, harvesting, and hauling, grower contracting, raw tomato pricing, labor and talent development, climate change, government regulations, sustainability, the possibility of new countries entering the processing tomato industry, and the future role of AI.

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Morning Star Newsletter now distributed electronically

As a reminder, Morning Star is now distributing our newsletters electronically using an email distribution vendor called Mailchimp. Your e-version will now include informative Morning Star videos and highlights. Depending on your company's firewall, these emails may initially be directed to you spam folder.

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Processed Tomato Seed Supply

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Processed tomato seed supply insecurity will not affect Morning Star anticipated crop acres.

Processed tomato seed supply insecurity will not affect Morning Star anticipated crop acres.

With seed imports from China under restriction, concerns over supply have been voiced throughout the processed tomato industry. Last year’s sourcing insecurity from China set plans in motion far before the 2021 seed sowing deadlines of January and February.

California supplies were better positioned this year by companies either bringing seed in earlier and placing in inventory or increased efficiencies in planning. Morning Star’s factories and field departments have also taken additional measures to head-off these restrictions.

Although Morning Star’s growers will not receive all the varieties they would prefer to plant, requirements for high producing varieties resistant to Fusarium Race 3 wilt will be met. With no interruptions in greenhouse seed sowing, total anticipated acres are expected to be planted.

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